Inevitably when we tell developers Zapier does things like send GitHub commits and issue alerts to HipChat automatically the response is usually - “I would never pay for that! I could build that in less than an hour.” But when we look at our stats GitHub to HipChat is one of the most popular integrations we have.
It’s about motivation and perceived effort. Give 100 people an idea and maybe 1 will implement it. There are better things to be focused on.